BACKGROUND
Becoming just the second Disney animated classic to ever hit the movie screens, Pinocchio had a lot to live up to after the huge success that the Disney Studios had with their first ever full-length animated feature film, Snow White and the Seven Dwarfs (1937).
Snow White was great, with its traditional fairy-tale format and plenty of additions of that magical storytelling, strong characters, and bright music that we all associate with Disney Animation today. It’s hard to imagine that acclaim being replicated so easily.
In actual fact, it really was that easy.
Pinocchio wasn’t just as good as Snow White had been; it was even better.
Pinocchio was released in 1940 to very positive reviews from critics, saying that Pinocchio surpassed Snow White in almost every way – the music was apparently not as great, but that is debated nowadays.
But the animation is where Pinocchio really shines, as the Disney animators knew they had made mistakes in Snow White, and found that they needed ways of improving those shortcomings for future movies. So, with the profits from Snow White firmly in Walt Disney’s pocket, he set about using those funds to make Pinocchio the most artistic and innovation film that those at the Disney Studios could make. It certainly shows off the quality of animation and proves that animation is just as impressive as any live-action movie, more so in some cases.
Now, that’s what the critics all say – back in the 1940s and even in retrospective reviews from the current decade. But that’s not me, because I have to admit something.
I have a big fear of dolls, anything with a human face that isn’t alive really. Therefore, unsurprisingly, I have an incredibly negative bias towards Pinocchio, and I really do not enjoy watching it. I have multiple theories of how I came to have this “strange” fear: maybe it was that episode of Sabrina, the Teenage Witch with the “Molly Dolly”; perhaps it was my sister moving my toys when I left the room and hiding under the bed so I’d think they moved by themselves; maybe it was seeing the adverts for the Goosebumps on old Disney VHS tapes; or perhaps it was from watching Toy Story.
I have no idea. It could’ve been from watching Pinocchio when I was younger for all I know, though I don’t remember seeing it, but I’ve been informed I did watch it back then.
Anyway, my point is I have major personal issues with Pinocchio. I appreciate that Pinocchio was a momentous moment in both the history of the Disney Studios and generally in the history of animation, but I really don’t like this film, and never will, no matter how many times I force myself to see it.
PLOT
For anyone that does not know the story, and I don’t blame you if you don’t or can’t remember it because you had to wipe any memory of it from your mind so as not to be scarred for life, Pinocchio revolves around a wooden puppet, carved by the wood carver Geppetto. Geppetto wishes on a star for this puppet to be a “real boy”, as he never had a child of his own, though he does have two pets, a cute cat named Figaro and a sassy goldfish called Cleo. As Geppetto sleeps, his wish partially comes true. Pinocchio is alive, but not a boy yet; he’s still a wooden puppet. As the Blue Fairy states, Pinocchio must prove himself to be “brave, truthful, and unselfish” for that to happen. Geppetto wakes up to find Pinocchio alive and is overjoyed. Jiminy Cricket, who basically broke into Geppetto’s home to warm himself by the fire, reveals himself to the Blue Fairy. She says that Jiminy should help Pinocchio on his way to becoming a real boy, to be his conscience and show him right from wrong. Jiminy readily agrees and he is given a smart, snappy suit to wear to match this new important position.
The next morning, Geppetto sends Pinocchio off to school, with a book, an apple, and of course, Jiminy Cricket. But on the way to school, “Honest” John the fox and Gideon the cat delay Pinocchio and tell him all about the wonders of becoming an actor. Jiminy tries to warn Pinocchio away from these two creeps, but it does not work, and Pinocchio is instead sold to puppeteer Stromboli to become a cabaret slave in his travelling show. To be fair to Pinocchio, Geppetto had not given him the whole “stranger danger” warning so no wonder he was led astray; that’s just bad parenting on Geppetto’s part. “Bad Dad” award.
Although everything seems great at Pinocchio’s debut show, as he is the star attraction and the crowd love him, it soon becomes clear to Pinocchio that Stromboli is not a good guy. Stromboli has made tons of money from Pinocchio’s show today and plans to take him on tour, so when Pinocchio asks to go home, Stromboli angrily locks him in a birdcage, saying he can never go home. Jiminy arrives and tries to free Pinocchio from his prison, but to no avail. Luckily, the Blue Fairy appears. Pinocchio, embarrassed by the predicament he’s got himself in, begins to lie to the Blue Fairy about what happened, causing his nose to grow and grow. The Blue Fairy tells Pinocchio she can free him and return his nose to normal size if he promises to return to his original mission: of being brave, truthful, and unselfish. Pinocchio agrees to this and is free to go home.
But once again, “Honest” John and Gideon intercept Pinocchio, as they have been ordered by the Coachman to round up young boys to go to a shady, mysterious place called Pleasure Island – in exchange for money, of course, not out of the “goodness” of their hearts. After some convincing and ignoring the advice of Jiminy yet again, Pinocchio agrees to go. He befriends a boy called Lampwick and the two experience the wonders of Pleasure Island together, where they can drink alcohol, smoke cigars, play pool, get into fights, and do all sorts of bad things. Jiminy eventually finds Pinocchio again, and tries to convince Pinocchio to leave this place, but he refuses as he’s having so much fun there. Jiminy is about to leave the island when he learns that the boys on this island end up cursed, becoming donkeys and are then used by the Coachman as slave labour. Jiminy rushes back to save Pinocchio. At the same time, Pinocchio sees his friend Lampwick turn into a donkey right in front of him. Pinocchio is horrified – and it gets worse, because Pinocchio soon sprouts donkey ears and a tail! Pinocchio manages to escape the island before the curse can fully transform him.
Jiminy and Pinocchio finally return home, but find the house empty. Outside, they receive a note from the Blue Fairy, saying that Geppetto, Figaro and Cleo all went looking for him on a raft but they were swallowed by a huge whale called Monstro, where he currently remains. Pinocchio and Jiminy jump into the sea and swim until they find the whale. Monstro swallows Pinocchio and Jiminy, where they are reunited with Geppetto. Pinocchio comes up with a plan to make Monstro sneeze, by starting a fire inside the belly of the whale, so that they can escape. As they are sneezed out of the whale – eww – Monstro chases after their raft and smashes it to pieces, leaving them flailing in the water. Pinocchio saves his father by pulling him into a cove. Monstro then crashes into the rock face, and Geppetto washes up on the beach, alive, with Figaro and Cleo. Jiminy then washes up on the shore too. Sadly, Pinocchio is found face-down in the water; he has drowned and died.
Back home, Geppetto, Jiminy, Figaro, and Cleo all mourn the loss of Pinocchio. However, as through this act, Pinocchio proved himself to be brave, truthful, and unselfish, the Blue Fairy turns Pinocchio into a real boy – minus the donkey ears and tail – at last. The group celebrates. Jiminy thanks the Wishing Star, which is also the Blue Fairy, and is rewarded with a badge for all of his good work, which certifies him as an official conscience.
After all that, you can hardly say Pinocchio is a feel-good children’s film, can you? It’s much more of a morality play than anything else. If you’re looking for family-friendly entertainment to escape from how terrible the world can be, this is not the Disney film to choose! I suppose, providing it doesn’t traumatise the children first, some of the messages about being a good, honest person might be absorbed, at least for a little bit, though.
Disney did their very best to tame their movie compared with the original source material, the book The Adventures of Pinocchio by Carlo Collodi. The name Pinocchio comes from the two Italian words “pino” and “occhio”, which mean “pine” and “eye”, an appropriate name for a wooden puppet. The Adventures of Pinocchio was originally published as a serial as part an Italian children’s magazine. Disney used some of the same plot points, for example, the boys turning into donkeys on Pleasure Island, though it is named the Land of Toys in the original story; Monstro swallowing Geppetto; the Fox and the Cat tricking Pinocchio, but other than, it is so much more terrifying! Pinocchio is incredibly badly-behaved too: kicking Geppetto as soon as his feet are carved; running away from home, where the police arrest Geppetto as they assume Pinocchio has been mistreated by him; having his feet burnt off by the fireplace; squishing the Talking Cricket with a hammer; being hung from a tree by the Fox and the Cat[1]. It just gets worse and worse! Although, Disney’s Pinocchio is already quite terrifying to watch, imagine if they hadn’t strayed from the original source. How awful would that have been….
CHARACTERS & CAST
Collodi’s version of the puppet Pinocchio was actually very unlikeable and cocky, nothing at all like Disney’s character because Walt Disney knew they had to make Pinocchio like an innocent little boy, so that the audience would want him to succeed in his journey to becoming a real boy, and that they should be concerned about the distressing situations Pinocchio ends up in. I don’t think I would’ve cared about Collodi’s Pinocchio at all if I’d read the book, but I certainly care about Disney’s little Pinocchio who is so naïve and easily persuaded that you have to feel sorry for him when all these terrible things happen. It is also clear that Pinocchio genuinely cares about his father and doesn’t want to disappoint him. Pinocchio becomes a real hero at the end of the film, sacrificing his own life to save Geppetto’s, for which he is given the ultimate reward: to finally be a real boy.
Originally, the character was designed to be very geometrically-shaped, like a real wooden puppet, but Walt Disney didn’t like that, so he asked for the character to be redesigned. Pinocchio had to look like a sweet little boy, so that is what the animators did; he became more boy than puppet. Child actor Dick Jones provided the voice for Pinocchio, but he had already been cast in numerous minor screen roles before then. In 1939, he appeared in the movies Mr. Smith Goes to Washington and Destry Rides Again. During voice recordings for Pinocchio, at one point the Disney team were struggling to figure out how to make it sound like Pinocchio was underwater searching for Geppetto, so they had the bright idea of having Jones lie down on a table and have he read his lines out as water was poured into his mouth! As he almost drowned from this, they soon worked out that putting a filter on the microphone would be a sufficient alternative to make the character sound like he was underwater[2]! After Pinocchio, Jones appeared in a few episodes of the series Annie Oakley (1954-57). In 1955, Jones starred as the title character in the Western television series Buffalo Bill, Jr. (1955-56). His final film role was in 1965 in the Western film Requiem for a Gunfighter. Jones passed away in 2014 at the age of 87.
Of all the characters in Pinocchio that have dialogue, Jiminy Cricket is my favourite. I also really like the suit he wears. I’d completely forgotten that he doesn’t start the movie wearing it; he actually shows up looking bedraggled and homeless, and the Blue Fairy gives him a new suit, the proper uniform to be a “conscience”, apparently. Jiminy isn’t overly helpful to Pinocchio throughout the film, though that is made worse by the fact that Pinocchio ignores him a lot…He tries his best but if someone just won’t listen to you, what more can you do! Jiminy also says what the viewers are likely all thinking, which makes me laugh. For instance, whilst in Geppetto’s workshop at the start of the film, he gets frustrated by the sound of the cuckoo clocks, which I agree are so annoying, and he has some great lines, like “Conscience is that still small voice that people won’t listen to.” That’s quite true!
The Talking Cricket as the character is known in the original book is a very minor character, who only shows up a couple of times in the story: once when he gets killed by Pinocchio after attempting to give him advice, and again when he comes back as a ghost. The team at Disney decided that having the cricket as a main character would give Pinocchio a sidekick, and bring some friendship and humour to the otherwise dark story. In the end, Jiminy’s wise-cracking ways dominate the screen, and as such Jiminy Cricket has become one of Disney’s most memorable characters. Being an official conscience will do that for you. Ward Kimball was assigned the task of designing Jiminy Cricket, which was quite difficult as crickets are not the cutest insects and Walt Disney wanted something cute. So, Kimball drew multiple designs of this walking-talking cricket, until eventually they got the design that we now know as Jiminy Cricket – who looks very little like an actual cricket.
Cliff Edwards, who was also known by the name “Ukulele Ike”, due to his performances playing the ukulele, voiced the character. Edwards first popularised the song “Singin’ in the Rain” after performing it in The Hollywood Revue of 1929 musical film, alongside The Brox Sisters. Edwards had a few movie roles, with one being in the comedy film His Girl Friday (1940). Edwards voiced one of the crows in Dumbo (1941) and reprised his role as Jiminy Cricket often for other Disney projects up until his death in 1971.
Geppetto is Pinocchio’s kindly father. He wants nothing more than to have a child of his own, and so Pinocchio coming into his life is a great gift. Geppetto doesn’t feature all that much in the film, just at the beginning and at the end, because this film is all about Pinocchio, but you can see how devoted he is to Pinocchio by the fact he goes out to sea to find him and ends up being swallowed by a whale… Although Pinocchio is an Italian story, Geppetto speaks with an Austrian accent. That is because Christian Rub was an Austrian-born actor. He made Geppetto soft-spoken and calm, even in the face of adversity, which is a nice contrast to all the evil villainous men in this film. Rub had appeared in numerous movies, with his film debut being in The Belle of New York (1919) and his final film role being in Something for the Birds (1952). Also in 1940, Rub was cast as Thoren in RKO’s Swiss Family Robinson, not to be confused with Disney’s 1960 live-action film. Apparently, Christian Rub was a Nazi sympathiser, which made working with him quite difficult, given the time of Pinocchio’s development.
Whilst on the subject of Geppetto, I also have to say that I absolutely love Figaro, Geppetto’s black and white cat. He’s so cute! Disney really got the temperament of the cat spot on because Figaro has two emotions: moody and needy. He’s the best character in this film, no question. Because Figaro was so popular, and supposedly Walt Disney’s favourite character in the film, Figaro became Minnie Mouse’s cat after this. Clarence Nash, famous for voicing the character of Donald Duck, “voices” Figaro here. Cleo, Geppetto’s goldfish, is also quite cute, but is no Figaro. I did see one of the deleted scenes though, which would have seen Figaro trying to eat Cleo whilst stuck in the stomach of Monstro; that wasn’t nice to watch. Bad Figaro.
Now let’s get to the despicable villains. I like Disney Villains, but I draw the line at these four. They are just awful and horrible to watch. “Honest” John, or John Worthington Foulfellow to give him his full name, which just sounds incredibly pretentious, and his mute sidekick Gideon are the two con artists who use Pinocchio to make themselves richer. They bother Pinocchio twice, and sell him to Stromboli and then to the Coachman, basically. You’d think Pinocchio would have learnt to stay away from them after the first incident, but nope! John is quite persuasive and charming, which is how he is able to convince Pinocchio to do bad things, but generally, the two of them are quite bumbling and relatively comedic. Apparently, “Honest” John was partly inspired by Walt Disney’s brother, Ray, who sold insurance. He wanted animator Ward Kimball as a client, but whenever Ray came to the Studios, Kimball always tried to hide from him, even hiding in an armoire at one point[3].
Mel Blanc, the voice of Bugs Bunny for the Looney Tunes, was originally going to be the voice of Gideon, but Disney decided that Gideon should be mute, so the only “line” that Blanc managed to voice here was Gideon’s hiccup[4]. Walter Catlett voiced “Honest” John. Catlett had appeared on stage in musicals like the 1920 production of the Jerome Kern musical Sally, and Lady, Be Good by George and Ira Gershwin in 1924. Catlett also appeared in various movies, including Bringing Up Baby (1938) as Constable Slocum, and Mr. Deeds Goes to Town (1936) as Morrow, the Poet.
Finally, the last two villains are Stromboli and the Coachman. Both of them are greedy and abusive, with the Coachman happily sending boys to an island to be cursed so that he can get some cheap donkey labour, and Stromboli planning to use Pinocchio like some dancing slave. I really don’t like either of them and find them the scariest and most repulsive characters in the film. Charles Judels voiced both characters.
MUSIC
Let’s move on to something brighter, like Pinocchio’s soundtrack. The songs were composed by Leigh Harline, who also co-scored the movie, with Ned Washington contributing the lyrics. After Pinocchio, Washington went on to write the lyrics to the songs in Disney’s Dumbo (1941), earning an Academy Award nomination for “Baby Mine”, and won the Academy Award for Best Original Song for “High Noon” from the 1952 film High Noon. There are five original songs in Pinocchio, though more were written for the movie and ultimately not used. One of these is Jiminy Cricket’s song “I’m A Happy Go Lucky Fellow” which instead was used in the animated film Fun and Fancy Free (1947).
To be honest, I’m not a fan of any of the songs from Pinocchio, although if I had to pick a favourite it would either be “Give A Little Whistle” or “Hi-Diddle-Dee-Dee”. I remember hearing a variation on “Give A Little Whistle” in the former Walt Disney World parade Celebrate a Dream Come True so that’s probably why I don’t mind that song. It is performed by Cliff Edwards and Dickie Jones as Jiminy teaches Pinocchio how to whistle so that he can call for help, and reminds him to “always let your conscience be your guide”. “Hi-Diddle-Dee-Dee” is performed by Walter Catlett as “Honest” John as he tries and succeeds in convincing Pinocchio to be an “actor” in Stromboli’s puppet show. For a villainous tune, it’s quite catchy and bouncy. It is briefly reprised as John speaks to the Coachman in the inn.
There is also a short song called “Little Wooden Head” sung by Christian Rub as Geppetto, as he tries out his new wooden puppet Pinocchio and walks him around the room. I already find the scene creepy – because, puppets – and the repetitive mechanical sound to the music is a little bit irritating to me, so I don’t like this song. It’s also sad how little Figaro is being tormented by Geppetto as he moves Pinocchio towards him. Poor kitty. I also don’t like “I’ve Got No Strings” because there are even more puppets here! Pinocchio’s singing isn’t great either, but I can appreciate the different variations of the song that were written to match the nationality of the puppets that join Pinocchio on stage.
But the most remembered song is obviously “When You Wish Upon a Star”, which is performed by Jiminy Cricket at the very start of the film, during the opening credits and then the opening scene of Jiminy sat atop the Pinocchio storybook. There is also a reprise of it at the end of the film. It is a sweet song and it basically became the Walt Disney Company’s theme song from this moment on, as it sums up their message about wishes and dreams being able to come true. Sadly, I don’t love this song either, maybe because I’ve heard it too many times – or maybe because I just don’t like the film – but it is iconically Disney.
Leigh Harline had previously co-scored Disney’s Snow White and the Seven Dwarfs (1937), alongside Paul J. Smith, with the two scoring Pinocchio together. Harline had also scored many of the Silly Symphonies cartoon shorts in the 1930s. Smith contributed to the scores of many of Disney animated feature films from this point on, including Saludos Amigos (1942), The Three Caballeros (1944), and Cinderella (1950), as well as some of the True-Life Adventures nature documentaries in the 1950s.
Within the score, I think “Clock Sequence” is quite clever, as it is a symphony of all the cuckoo clocks going off at once, but making them chime in harmony with each other. It is a bit annoying after a while though! “Coach to Pleasure Island” has quite a jazzy feel to it, which is in complete contrast to what we now know happens over there; it sounds fun and exciting, not like somewhere where these boys are ultimately going to meet their doom. It’s not my favourite score, but it adds tension, hope, and happiness when it needs to.
Pinocchio was the first Disney feature to win an Academy Award, actually winning two awards: one for Best Original Score and the other for Best Original Song with “When You Wish Upon a Star”. It wouldn’t be until Mary Poppins (1964) that these honours were received again, and then another thirty-odd years until The Little Mermaid (1989) would do so once more, from which point four other “Disney Renaissance” films also would[5].
PRODUCTION
After Snow White and the Seven Dwarfs (1937), the Disney Studios had to make another picture just as good, if not better. Initially, it was decided that the animators would set to work on Bambi (1942), and that that would become their second full-length animated feature. However, Walt Disney was unsure how to go about making that movie, as he wanted the animation to look as realistic to nature as possible, so Bambi was set aside.
Luckily, during production on Snow White, animator Norman Ferguson had brought in Collodi’s book, The Adventures of Pinocchio, and gave it to Walt to read. The book had become very popular since its publishing in 1883 and had been translated into numerous languages. Because of the story’s episodic nature, since it had been published in a magazine first and not as a full story, there were ample choices for their movie. They could choose to avoid the darker, crueller elements of the story, and focus on the moral message of the story, of how to become a better person, and recognising right from wrong, which would be especially good for the children who would be watching the movie.
This structure to the plot, giving Pinocchio many adventures and interactions with different characters, meant that the animators had even more opportunity to develop their character animation, giving each character a distinct personality. This was also the opportunity where many of those who came to be known as the “Nine Old Men” really got to shine. Frank Thomas, for example, animated the sequence of Pinocchio as a marionette at the start of the film, after being carved by Geppetto; Ollie Johnston worked on the sequence of Pinocchio’s nose growing as he is trying to explain his predicament to the Blue Fairy. As mentioned, Ward Kimball designed Jiminy Cricket after having his work on Snow White cut from the final edit; and Eric Larson animated Figaro. John Lounsbery did some animation of “Honest” John, whose animation was being supervised by Norm Ferguson. From this point on, the “Nine Old Men” became a huge influence in the animated movies that came afterwards. But older animators, like Bill Tytla, Art Babbitt, and Fred Moore also contributed to Pinocchio’s characters, animating Stromboli, Geppetto, and Lampwick respectively.
Snow White had given the world an animated fairy tale that looked magical. The team wanted to have the same artistic approach that had been used in that film for Pinocchio, to make the film reminiscent of Old-World storybook illustrations, many of which had been created by German artists. Gustaf Tenggren was the concept artist responsible for Pinocchio’s setting of an Alpine village. Tenggren had made many drawings of Bavarian town Rothenberg ob der Tauber as inspiration, with Geppetto’s house in particular closely matching the Hotel Altfrankische Weinstrube there. Tenggren was also influenced by Germanic architecture for the interior locations, such as Geppetto’s workshop with its numerous cuckoo clocks and music boxes. Too many if you ask me. How many does one man need? Has Geppetto struggled to sell them? This is why, despite Pinocchio being an Italian story, the backgrounds seem to replicate Bavarian and German areas[6].
However, despite taking some ideas from the making of Snow White, Walt Disney and the rest of the Studios’ staff knew that they had made mistakes, and knew how they wanted to improve the artform and cinematography. Using the profits from Snow White, Walt could now invest in new technology and more complex animation. One of their biggest technological advancements was their creation of the multiplane camera, designed by Disney Studio technician Bill Garity. At over twelve feet tall, the camera used multiple layers of back, middle, and foregrounds placed at different heights to add depth and space to the animated sequences. For example, one particular sequence known for its use of the multiplane camera is the sequence of Pinocchio going off to school, where the camera sweeps over the village, gradually getting closer and closer to the streets, before settling on Geppetto’s house. This was actually done using a horizontal plane instead of vertical, and replicates the action that a dolly track camera would do nowadays. This sole sequence cost $45,000 back then to make, which is almost $1.8 million today. Another good example of this type of shot is when the camera pushes through wisps of mist and moves closer and closer into the Red Lobster Inn, where John and Gideon are meeting the Coachman[7].
For character animation, maquettes, making 3D models of character designs, really became standard for the Disney Studios during the making of Pinocchio. They had been used a bit for Snow White, but the models were predominately first used on Pinocchio. These maquettes were useful for the animators to be able to accurately capture all angles of their characters. There were also other models made of things like Stromboli’s wagon and the coach to Pleasure Island, as well as Geppetto’s cuckoo clocks, with these models being useful to animate realistic movement of the objects[8]. Live-action reference material was also taken, of actors like Evelyn Venable as the Blue Fairy, who was also the voice of the character. Venable was also the original model for the “Torch Lady” logo that appears at the start of Columbia Pictures films. Disney’s live-action reference footage could be used as a guide for the animators, again, to capture realistic movement. A Pinocchio puppet was also built as an animation model, but was lost for fifty years. It was eventually discovered in one of the studio cabinets[9].
The Effects Department were able to push forward with more impressive techniques as well. The water effects are a particular focus during discussions around Pinocchio’s animation, as they were able to replicate the waves of the sea, splashes, bubbles, and foam, with all of these being used in the sequence with Monstro the whale. It was very complex work as it was all hand-drawn. The magic effects of the Blue Fairy were also hand-drawn.
All of these additional animation techniques pushed the artform forward, and now Pinocchio is famed for its innovations.
RECEPTION
Pinocchio premiered in New York City on 7th February 1940 at the Center Theatre. According to Hollywood legend, as part of promotional activities for the premiere, eleven men were hired and dressed up as Pinocchio. They were placed on top of the theatre marquee for the day and were told to interact with the crowd. At lunchtime, they were given refreshments, including beer. A few hours later, the men were all naked, burping, shouting obscenities at the crowd, and generally behaving very “un-Pinocchio-like”. They refused to put their costumes back on and come down, so the police were called. They brought the men down using pillow cases to cover up their modesty[10]. I have no idea how true this story actually is or not, the veracity of this story is debated, but I have seen screenshots of people dressed as Pinocchio on top of the theatre, so at least that part was true. Actor David Niven wrote this story in his memoir Bring on the Empty Horses (1975), where it has taken on a life of its own. It sounds like a very funny publicity stunt gone wrong, but news articles from the time don’t go quite as far as Niven, instead simply saying that the men had just got bored, and started smoking and playing dice on top of the theatre.
After that possible disaster of a premiere, Pinocchio was released in theatres in the US on 23rd February 1940, where it received outstanding reviews from critics, with many stating that Pinocchio was technically better than Snow White and the Seven Dwarfs, as well as having a more powerful story. Although more contemporary critics have said that the story may be too heavy for a children’s film, they all agree that Pinocchio is one of the best animated movies of all time, with memorable songs and characters.
Randomly, after Pinocchio’s release, the nephew of Carlo Collodi, the author of the original book, Paolo Lorenzini apparently begged the Italian Ministry of Popular Culture to sue Walt Disney for libel for portraying Pinocchio in such a way that the character could be mistaken for American instead of his authentic Italian heritage[11].
Pinocchio cost $2.6 million to make, which, adjusted for inflation, would be over $50 million today. This means Pinocchio cost almost twice as much as Snow White did. Unfortunately, due to the start of World War II and a lack of access to European markets as well as those in Asia, Pinocchio did not do well financially on its original release, bringing in somewhere around $1.5 million. This would have been very disappointing at the time for Walt Disney. As Walt Disney put it in a 1956 archive interview, Pinocchio was released “at a time when the world was kind of collapsing”, which is unfortunate[12]. The Disney Studios then lost staff members when the US joined World War II in 1941, and were required to make propaganda films for the US government, so they had to slow down progress on their full-length feature films. Only three more feature-length films were released by the Disney Studios, between 1940 and 1942, and after that, the “package feature” films came to be.
Luckily, when Pinocchio was re-released in theatres for the first time after the war in 1945, and then many times after that including in 1954, 1962, 1971, and 1978, the movie was able to make the money it deserved to. It was also then released on VHS, followed by DVD and Blu-Ray re-releases on its milestone anniversary dates[13].
LEGACY
Considering Pinocchio was released over eighty years ago, the movie and its characters continue to have relevance at all the Disney Parks across the world. For example, the characters have featured in parades and as walkaround characters for years. Jiminy Cricket hosted the nighttime shows Wishes and the SpectroMagic parade at the Magic Kingdom in Walt Disney World in the 1990s and 2000s. Jiminy also appears in the Festival of Fantasy parade here, as does Pinocchio who is riding on the float that looks like Monstro the whale covered in the fabric of Aladdin’s magic carpet. Pinocchio has also been seen around the Walt Disney World Resort with Geppetto recently, and Jiminy Cricket has been known to meet guests at Disney’s Animal Kingdom Park occasionally. Gideon and Honest John have also been spotted at special events before, like at Mickey’s Not So Scary Halloween Party. Lampwick and Stromboli have been meet-and-greet characters at times here as well.
Let’s also not forget Pinocchio Village Haus quick-service restaurant in Fantasyland at Magic Kingdom. It was meant to look as accurate to the film as possible, and the Imagineers got the detail down so precisely that the view from above resembles the overhead opening scene of the village in Pinocchio. This would’ve been visible to guests riding on the Skyway from 1971 to 1999, when it closed. The dining location, serving Italian food such as pizzas and pastas, is themed to Pinocchio’s village both in its interior, where it looks like an outdoor village courtyard, and its exterior, which resembles multiple houses clustered together. There are many dining rooms themed to characters from the movie, and one even overlooks the it’s a small world attraction[14]. Similar dining locations can be found at Shanghai Disneyland, under the name Pinocchio Village Kitchen, and at Disneyland Paris as Au Chalet de la Marionette. There are slight differences in theming, but more obvious differences in food selection. At Shanghai Disneyland, alongside pizza and pasta, rice and noodle dishes are also available, whereas at Disneyland Paris, the food is vaguely German-themed, not Italian, strangely, serving hot dogs, pretzels sandwiches, and roast chicken.
Disneyland Paris doesn’t stop there with its Pinocchio theming, as they have La Bottega di Geppetto, a merchandise location made to look like Geppetto’s house and workshop, as well as the dark ride Les Voyages de Pinocchio, which opened with the park on 12th April 1992, which takes guests through a shortened version of the movie’s story. In terms of character experiences, Geppetto and Pinocchio have been seen most recently in the park, as well as in the Disney Stars on Parade, with Pinocchio also being a possible character at the Plaza Gardens Restaurant character dining experience. Jiminy Cricket has been seen at this park before, as well as Gideon and Honest John.
At Disneyland, a miniature Alpine village scene from Pinocchio can be found on the Storybook Land Canal Boats, and on the Casey Jr. Circus Train. Pinocchio and Jiminy Cricket dolls were also added to the it’s a small world attraction here. The Blue Fairy and Pinocchio feature during the Magic Happens Parade, and the Blue Fairy even got to fly across the castle during the original run of the Wondrous Journeys nighttime show. For walkaround characters, Blue Fairy, Pinocchio, Geppetto and Jiminy Cricket were all seen together as part of Throwback Nite in 2023. Disneyland also has a dark ride based on Pinocchio, called Pinocchio’s Daring Journey, which opened in May 1983. It is extremely similar to the one at Disneyland Paris, and the one at Tokyo Disneyland. Tokyo Disneyland’s ride, which has the same name, first opened with the park on 15th April 1983. The ride was designed to first be installed at Disneyland, however, the project was put on hold and not revived until designs for Tokyo Disneyland were being decided. Disneyland then received their ride a month and a half later as part of their “New Fantasyland” refurbishment.
Tokyo Disneyland also includes some small themed areas, such as the Pleasure Island Candies shop, Stromboli’s Wagon store, and Cleo’s food stand, named after the goldfish, but don’t worry; it doesn’t serve fish…I don’t think… The Blue Fairy has a featured float within the Tokyo Disneyland Electrical Parade Dreamlights, and Pinocchio, Geppeto, Jiminy Cricket, and Honest John have also been seen here in recent years.
At Hong Kong Disneyland, and similarly in Shanghai Disneyland, it is unclear how frequently, if ever, characters from Pinocchio appear to meet and greet guests. There was in 2017 during a Halloween event a walkthrough attraction called Maze of Madness: The Nightmare Experiment Continues at Hong Kong Disneyland which featured a “face character” Pinocchio, which looks even creepier than his costumed look…
In general, Pinocchio’s characters and music from the film are likely to appear during current or future parades or shows at the Disney Parks, as well as on the Disney Cruise Line, since this was such a big movie for the company that continues to be popular.
On screen, Jiminy Cricket reappeared in the Disney animated “package feature” Fun and Fancy Free (1947) and he also hosted a series of educational short films for the Mickey Mouse Club television series from the 1950s through to the 1970s. He also hosted the Disney Sing-Along Songs VHS tapes, and played the part of the Ghost of Christmas Past in Mickey’s Christmas Carol (1983). Jiminy is a popular choice of Disney character to host anything, since he is an official “conscience”.
There was also a live-action made-for-television movie which aired on ABC in 2000 called Geppetto, which told the story of Pinocchio from Geppetto’s perspective, with Drew Carey playing Geppetto, and Julia Louis-Dreyfus as The Blue Fairy. More recently, Disney made a live-action remake of Pinocchio, which was released straight to Disney+ on Disney+ Day on 8th September 2022. It starred Tom Hanks as Geppetto, Joseph Gordon-Levitt as Jiminy Cricket, and Keegan-Michael Key as Honest John, and was directed by Robert Zemeckis. It received mostly negative reviews. It should also not be confused with another Pinocchio adaptation released in 2022, Guillermo del Toro’s Pinocchio, which is a stop-motion animated film, and a darker version of the story, though it received much better reviews than Disney’s live-action remake, even winning the Academy Award for Best Animated Feature. Outside of traditional Disney work, Pinocchio, Geppetto, Jiminy Cricket, and The Blue Fairy all appear as supporting characters in the ABC television series Once Upon a Time (2011-18), with their characters being used most in the first couple of seasons.
FINAL THOUGHTS
Pinocchio really showcased the artform of animation, and proved the high-quality of the artists at the Disney Studios. Although Pinocchio struggled on its release due to the outbreak of World War II, over the decades, it has been re-released numerous times both for home release and in theatres and has more than made up for that initial box-office floundering. Families have been watching the film together for over eighty years.
Although Pinocchio is not one of the Disney Animated Classics I treasure, or will ever like, I can appreciate just how well it was made and how much work went into it. Perhaps this movie would speak to me more if I was part of an older generation that had not been spoilt by the so-called “Disney Renaissance” era and their musical-theatre style, which I prefer. Everybody has a favourite Disney film, and we’re all different.
Pinocchio remains a favourite of many – just not with those with a fear of puppets, like me.
REFERENCES
[1] Credit: Tom Chapman, ‘Pinocchio is a lot darker than the story you think you know’, DigitalSpy.com, 10th December 2022.
[2] Credit: Jim Korkis, ‘Disney Animation Anecdotes’, MousePlanet.com, 14th December 2022.
[3] Credit: Jim Korkis, ‘Disney Animation Anecdotes’, MousePlanet.com, 14th December 2022.
[4] Credit: Disney, The Making of Pinocchio: No Strings Attached (2009).
[5] Credit: Disney, The Making of Pinocchio: No Strings Attached (2009).
[6] Credit: Jim Korkis, Other Secret Stories of Walt Disney World (2017), ‘Pinocchio Village Haus’, pp. 7-8.
[7] Credit: Lucas O. Seastrom, ‘A Machine for the Imagination: Walt Disney’s Pinocchio and the Multiplane Camera’, The Walt Disney Family Museum Blog, 18th September 2016.
[8] Credit: Disney, The Making of Pinocchio: No Strings Attached (2009).
[9] Credit: Jim Korkis, Everything I Know I Learned from Disney Animated Feature Films (2015), ‘Pinocchio’, pp. 4-6.
[10] Credit: Jim Korkis, ‘Animation Anecdotes #270’, CartoonResearch.com, 8th July 2016.
[11] Credit: Jim Korkis, Everything I Know I Learned from Disney Animated Feature Films (2015), ‘Pinocchio’, pp. 4-6.
[12] Credit: In Walt’s Words: Pinocchio, Disney+, date unknown.
[13] Credit: Author Unknown, ‘Pinocchio Premiered’, D23.com, date unknown.
[14] Credit: Jim Korkis, Other Secret Stories of Walt Disney World (2017), ‘Pinocchio Village Haus’, pp. 7-8.
The Disney Purist 