BACKGROUND
I was a bit too young to have heard of Halloweentown when it first came to Disney Channel in 1998. I wasn’t watching Disney Channel at that time, but don’t worry, because when I did start watching the channel, Halloweentown was everywhere. Well, around Halloween.
The trailers for re-runs of the original two movies, perhaps the first three, were all over Disney Channel when I first became a regular viewer in the early 2000s. But they never once interested me. I scare easily, I don’t like monsters, and that was most definitely the case back when I was a kid and a tween as well.
Basically, I reject Halloween and everything it stands for. I don’t decorate my house, I don’t like trick or treating and never went as a child, and I don’t watch scary movies. But it’s fine if you like Halloween. It’s becoming as big an occasion in the UK as it is in the US, so I get it; people like Halloween. I just choose not to.
And yet, with the arrival of Disney+, I found it impossible to escape the constant promotion of their Halloween movies on the streaming platform, even putting them all into a nice, handy collection to peruse at your leisure. In 2020, or maybe 2021, my curiosity got the better of me and I had a look. I was trying to get into the idea of watching some family-friendly, non-scary Halloween movies every year, to add to Tim Burton’s Corpse Bride, a film I began watching at Halloween from the age of 18 or 19. I know, how brave of me!
There, in the Halloween section of Disney+, I found… Disney Channel’s ZOMBIES movies. They were not at all scary and musical DCOMs, so I instantly liked them. But still, I was not looking to watch Halloweentown, and simply ignored all four film suggestions.
However, shortly after this, I was reading the Halloween edition of the Vault of Walt, a book series written by Disney historian Jim Korkis, who sadly passed away in 2023. These books are brilliant for Disney history lovers like myself, and it was here that I first read about the Halloweentown series of films. I decided that as I’d read about them now, and they didn’t sound scary, that it was about time I tried to understand the popularity around this franchise. So, in 2021, that is what I did. I watched all four films, and I actually kind of liked them – though my favourite might be a surprise.
The films are cheesy and feel very much of their time, but I enjoyed them. They were only slightly spooky, with some mild threats but little fear factor. I watched all four films at Halloween once more but not since. 2025 was the year to go back and do it all over again.
PLOT
On a typical suburban street in the US, on Halloween night, trick or treaters are walking around in their costumes. However, one house on this street is not decorated and doesn’t seem to be getting into the Halloween spirit.
This house is home to the Pipers, mother Gwen, and her three children, Marnie, Dylan, and Sophie. Marnie is begging her mother to let her go to a Halloween party with her friends, but Gwen refuses, saying she has never let the children go out on Halloween before and that is no different today. Marnie says it’s not fair that she can’t go out, even though she is 13. Marnie is surprised her mother is so against Halloween anyway, seeing as she met their father on Halloween night; their father has since died. Marnie also reiterates to her mother that she loves Halloween and all the creatures associated it, but there is no changing Gwen’s mind on the matter. She has to stay home. Sophie just wants a cookie but she’s told that she isn’t allowed to have a cookie before dinner. Gwen sees this cookie levitating as Sophie sulks, and quickly eats it before Sophie can notice. Strange…
Suddenly, a flying bus arrives on the street, and a woman wearing a red velvet cloak exits the bus. This woman shows up at the Pipers’ house. It turns out she is Aggie Cromwell, the children’s grandmother and Gwen’s mother, although she and Gwen have a bit of a tense relationship. This only increases when Aggie gives the children Halloween costumes to wear and decorations to put up around the house. Aggie tells Gwen that today is Marnie’s 13th Halloween, but Gwen tells her to drop it. What could that mean?
After dinner, the children are told to get ready for bed. They beg their mother to let Aggie tell them a bedtime story. Gwen relents and says they’ll come up in a bit. Meanwhile, Gwen and Aggie talk. Aggie says she still wants Gwen and the kids to live with her, but Gwen just wants them to have a normal life, whatever that means. She warns Aggie not to talk about “home” to Marnie, Dylan, and Sophie.
But what kind of grandmother would Aggie be if she listened to her daughter? As part of Aggie’s bedtime story, she shows the children a book all about a place called Halloweentown, where all kinds of monsters and mystical creatures live. Marnie is fascinated by this place, only wishing it were actually real. They then spot an image of what seems to be Marnie flying on a broomstick over the town in the storybook. Aggie says Marnie must have a secret life. Gwen then comes into the room and says that Aggie has to get going home now, and they leave the children upstairs.
In the kitchen, the two argue. Aggie is angry that Gwen is letting Marnie forget all about her powers, saying she ought to have been a fully trained witch by her 13th Halloween, but that she has had no training at all. If her training doesn’t start that night, Marnie’s powers will cease to exist forever. Gwen thinks that would be best for everyone, so they can have a mortal life like anyone else. Although Aggie does not agree, knowing they should be a part of the Cromwell dynasty of witches, she tells Gwen she has a more pressing issue. Something bad is happening in Halloweentown. People are changing and going missing. Aggie fears the dark times are returning and needs Gwen’s help. Gwen says she doesn’t want to get involved and Aggie leaves the house.
As it happens, Marnie overhead this whole conversation and excitedly tells her brother Dylan that she is a witch and wants to go with their grandmother back to Halloweentown to start her training. Dylan won’t let Marnie go alone, so they both follow Aggie as she walks to the bus stop and gets on a bus. Dylan and Marnie get on too, and are shocked by the look of their fellow travellers who are all strange creatures.
After some time on this weird flying bus, the bus stops and Marnie and Dylan disembark to find that Halloweentown is a real place. Dylan thinks he’s just dreaming but Marnie knows this is real and she loves it. But as the two were too busy looking at their new surroundings, they find they’ve already lost their grandmother. As they try to find her, they see their sister Sophie stood in the middle of Halloweentown. It turns out she followed them onto the bus. The three are soon greeted by the Mayor of Halloweentown, Kalabar, who is confused by these new visitors to his town. They explain they are Aggie’s grandchildren, which interests Kalabar who knew their mother Gwen, even seeming to have had a crush on her. He hopefully asks if Gwen is with them, but she is not. Kalabar then signals for Benny the cab driver to take the children to Aggie’s house in his taxi.
During the drive, Benny warns the children about a kid in Halloweentown called Luke, who has suddenly become a bully after apparently having some work done on his face, making him look like a normal mortal teenager. They soon arrive at Aggie’s house and Benny drops them off. The kids see that there is a lock on the gate, and Marnie attempts to do a spell to open it…. but it doesn’t work. As Marnie and Dylan discuss how to get in, Sophie pushes the gate and it opens. She actually wished for the lock to turn into a frog, allowing it to open. The three walk up to Aggie’s front door and she welcomes them into her home, although she knows that their mother will be furious to know they are here! Aggie thinks it would be best if she took them home. Marnie says she wants to begin training so Aggie says they can stay, but that they will have to get home by midnight. The kids think that will only give them a couple of hours in Halloweentown, but Aggie tells them that time works differently between Halloweentown and the mortal world, so a couple hours in the mortal realm is a lot longer in Halloweentown. That makes them feel happier.
Aggie tells the children that she has seen that something bad is coming to Halloweentown and she must try to stop it. Aggie has a talisman from the great wizard Merlin, which should end the threat of the Dark Ages returning. Filling it with witch’s brew, and casting a spell, Aggie hopes to light up the talisman. The talisman does not light up. Aggie thought she would need another witch’s magic to help anyway. Plus, she also thinks she perhaps shouldn’t have used instant witch’s brew. She decides they’ll have to make it from scratch, needing specific ingredients for it, so they’ll have to go searching for them.
The group take a tour of Halloweentown, where Aggie tells the children that mortal children have simply taken traditions from Halloweentown as their own, such as choosing to dress up as the residents of the town for Halloween. Aggie tells them that their mother met their father at a mortal Halloween party all that time ago. She also says that, after the Dark Ages, where magical beings and mortals fought for years, the magical creatures made their own world, away from the mortal realm, meaning that they can now only visit the mortal world on Halloween. Aggie then bumps into a neighbour called Harriet, who has suddenly turned nasty, both in looks and personality. Aggie tells Kalabar the Mayor about her worries, knowing that Harriet will disappear by tomorrow. He tells Aggie to give him a couple of days to sort it, warning her not to do anything about it in the meantime. Aggie ignores that.
Marnie sees a shop selling brooms nearby and asks Aggie if she can have one. Aggie says of course she can. However, as they shop, Luke comes by and starts harassing them. Marnie basically tells him to back off and he angrily leaves. The shop owner reiterates what Benny the taxi driver said; that Luke has changed a lot over the last few days. Marnie finds a broom she likes and her and Aggie take a ride over Halloweentown. When they come back to land, Marnie discovers that her mother is here, having seen that the children were not in bed and knowing they were likely in Halloweentown with Aggie. Gwen tells the children they are getting the bus back right now.
However, at the bus stop, they discover that the bus is delayed so they cannot get home. Dylan says maybe they should talk to the mayor. Gwen thinks that is a great idea and they go over to City Hall. Gwen is surprised to find that Kalabar is the mayor, but he is just happy to see her, even giving her a dead rose, using magic to make it alive again. How…sweet? He asks Gwen out on a date, but she says they need to get back home. Kalabar has to head off to deal with an emergency but says he’ll help them when he returns.
Meanwhile, Aggie is being bothered by Luke again, who says “he” knows she has the talisman and she must give it up to him. Aggie wants to face this evil once and for all and asks Luke to take her to him. As Marnie and Gwen argue about the fact Gwen has kept her and Sophie’s magic a secret all these years, and that Marnie wants to stay in Halloweentown and be trained by her grandmother, Sophie sees Aggie going somewhere with Luke. Marnie rushes off to help, with the others having to follow her to stop her getting in trouble.
They come to the town’s abandoned movie theatre. Here, Aggie sees residents of the town. Luke tells her they have been frozen by a spell, so they can come back to life later. A dark figure appears in the movie screen. He demands Aggie gives him the talisman but she refuses and is attacked. The others arrive and the evil figure continues to attack them. Gwen is then frozen as she attempts to save Aggie, with Aggie being frozen as she tries to protect the children. Luke leaves after witnessing the attack, saying this wasn’t what he’d agreed to.
The children are told to run by Aggie, just as she is frozen, and they rush out of the theatre. Marnie noticed that the figure hated the light, so they need to make the proper witch’s brew to make Merlin’s talisman light up. They search for ingredients around town, getting hair from the werewolf hairdresser; sweat from a ghost in a sauna; and a vampire fang from the dentist. As they come up with their next steps, Benny arrives in his cab, saying he’ll take them to Aggie’s house. However, Sophie senses something isn’t right with him, especially after he attacks Dylan, and unleashes a dog which pursues Benny.
The three make their way to Aggie’s house, where they mix up the witch’s brew and refill the talisman. Marnie now has to recite the spell – but she can’t remember it. Luckily, Sophie said the spell sounded pretty so she made it into a song to remember it. The two say it together. But it still doesn’t light up. They then try again, with some added positive belief and it finally lights up. Marnie puts on Aggie’s cloak and they head back to the theatre to try and wake Gwen and Aggie, but they do not. Marnie tries to figure out what they need to do with the talisman, remembering Aggie saying something about it needing to be installed somewhere. Marnie then remembers what Aggie said, about mortals copying what is done in Halloweentown; they have to install the talisman in the town’s jack-o’-lantern.
As they head over to the town square to do this, Luke warns Marnie that this is a trap, and the figure will come for her. Suddenly, the sky darkens and the figure appears again on the roof of City Hall. It is revealed that the evil figure is in fact Kalabar the mayor. He wants to return the citizens of Halloweentown to their glory days and take over the mortal realm. He doesn’t want them to live in exile anymore and wants the residents to come together with him. Kalabar warns the town that a half-human will try to stop them. Right on cue, he notices Aggie’s cloak and attacks, believing this to be Marnie. It is actually Luke who is wearing the cloak as a distraction. But it wasn’t a good enough distraction as Kalabar spots Marnie at the jack-o’-lantern, ready to install the talisman. He freezes her and she passes out. In her partially unconscious state, she hears the voices of her mother, Aggie, and others, motivating her. She briefly wakes up and drops the talisman, believing it will do what has to be done. The talisman drops into the perfect position and the light from it awakens anyone who was frozen, including Aggie and Gwen.
They all reunite, believing they have defeated Kalabar. However, Kalabar is still very much alive and takes back the talisman. He tells Gwen she should’ve stayed in Halloweentown with him, because she could’ve had all this power too. Gwen and Aggie begin an incantation aimed at him, but it doesn’t work. Marnie sees that Dylan has powers too and thinks they will be more powerful if they all say the spell together. As they do, the talisman lights up, destroying Kalabar. Marnie and Gwen make up after their fight, and Marnie catches up to Luke. She sees that Luke has returned to his normal goblin state, and he apologises for causing all this trouble. He says he wished he could’ve won Marnie round and taken her on a date. She kisses him on the cheek and thanks him for his help. Luke tells Marnie to look him up if she’s ever back in Halloweentown.
The Pipers are about to head back to the mortal world on the bus, when Gwen says Aggie will have to come and live with them, so she can spend more time with the kids and so they can both train Marnie to be a fully fledged witch. Aggie is delighted, and the family get on the bus together.
CHARACTERS & CAST
Marnie Piper is thirteen years old during the events of Halloweentown, and loves everything related to magic and Halloween. She can’t understand why her mother is so against Halloween, especially as she met their father on Halloween night, and it is something that Marnie clearly loves. This causes tension between the two, so it is no wonder that Marnie is close to her grandmother, who shares her love of Halloween, despite the fact they only see her once a year, on Halloween. When Marnie finds out she is actually a witch, and must start using her powers that night to keep them, she finally understands herself and why she likes the things she does. She is determined to become a witch, and is confident in her abilities, despite having had no training whatsoever. In Halloweentown, Marnie feels at home there, and loves learning about magic from her grandmother. Even when Marnie is left with only her two siblings and very little advice to deal with a great evil in Halloweentown, she tackles the challenge with optimism and belief, knowing that she is part of a great dynasty of Cromwell witches. For Marnie, anything is possible.
Marnie was played by Kimberly J. Brown. Prior to her casting in Halloweentown, Brown had been in some Broadway shows, such as Les Misérables and the 1994 revival of Show Boat. She had also been cast as Marah Lewis in the soap opera Guiding Light (1952-2009) from 1993 to 1998. Also on screen, she had a small role as Nicole in the Mary-Kate and Ashley series Two of a Kind (1998-99) and was cast in the lead role of Jamie Grover in another Disney Channel Original Movie, Quints (2000), shortly after Halloweentown. Brown later appeared as Sarah Sanderson in the comedy film Bringing Down the House (2003), which starred Steve Martin and Queen Latifah.
Joining Marnie in Halloweentown are her two siblings, Dylan and Sophie. 12-year-old Dylan is a non-believer in magic, not even believing Halloweentown exists when he’s actually there. Dylan is incredibly intelligent, so he’d rather explain things using science. It doesn’t compute in his mind that magic might actually exist. At the end of the film, as the family stand up to Kalabar, Dylan is seen to have magic as well, showing it is not only the women in the family who have powers, but even then, it takes some coaxing from Marnie to get him to believe in his ability, giving them extra help in defeating Kalabar. But as they get on the bus to get back home, and he sees Aggie’s magical bag that follows her around and stores items much too big for it, like Mary Poppins’ bag, Dylan just wants to figure out how it works! Sophie is only seven during the movie, but she seems to be just as strong a witch as Marnie, if not stronger. Sophie’s magic seems to make strange things happen, even without her knowing, like making a cookie levitate when she’s angry. She also can sense when bad things are going to happen, which helps the kids a few times during their time in Halloweentown, like Sophie seeing Aggie walking into the movie theatre with Luke, and knowing that Benny the cab driver has been taken over by evil. Sophie also remembers the spell for the talisman which Marnie does not, and opens the gates to Aggie’s house. So, although the movie is mostly about Marnie, Sophie is a pretty strong witch too.
Joey Zimmerman was cast as Dylan Piper, having previously been cast as Ulysses Adair in the science-fiction series Earth 2 (1994-95) and as Eric Kipper in the CBS children’s sitcom Bailey Kipper’s P.O.V. (1996) prior to his role in Halloweentown. Emily Roeske was cast as Sophie Piper. Roeske is most known for her role as Sophie in this series of films.
Aggie Cromwell is the grandmother of Marnie, Dylan, and Sophie, and the mother of Gwen. She is an experienced witch, and is very proud of the Cromwell legacy, believing that the Cromwell witch dynasty must continue with her grandchildren seeing as her daughter has rejected magic ever since she married a mortal. Aggie can’t understand why Gwen would want her children to be normal and actually seems quite happy when the three travel to Halloweentown, on their own, just to spend time with her. Aggie is also very excited to find that Marnie wants to train to be a witch, and does everything she can to help her, although their main quest to defeat the evil taking over Halloweentown, as well as her being frozen by that evil force, means that they don’t get to spend as much time training as they’d like to! But luckily, Aggie told Marnie just enough to get her to succeed in re-awakening her and Gwen, starting the process of defeating Kalabar once and for all. At the end of Halloweentown, Gwen asks Aggie to move to the mortal world with them so they can teach the children about magic and the town together, showing a thawing in the frostiness between them.
The legendary Debbie Reynolds was cast in the role of Aggie Cromwell, in what may seem a surprising career choice for her. The production team wanted a big name involved in the movie, so they were very excited to see that Reynolds was interested. She apparently wanted to become more involved in television, and took the role so that her granddaughter Billie Lourd could actually see something with her in it that she’d actually enjoy. Reynolds is well-known for her role as Kathy Selden in the movie musical Singin’ in the Rain (1952) being cast alongside Gene Kelly. She was later cast in The Unsinkable Molly Brown (1964) in the title role, even being nominated for the Academy Award for Best Actress for her performance. She also voiced the role of Charlotte in the 1973 animated adaptation of E.B. White’s book Charlotte’s Web. On stage, Reynolds received a Tony Award nomination for Best Actress in the 1973 Broadway revival of the musical Irene. Sadly, Reynolds passed away on 28th December 2016, at the age of 84, just one day after the death of her daughter Carrie Fisher, who played Princess Leia in the Star Wars franchise.
Gwen Piper has chosen to ignore her former magical life, having chosen to settle in the mortal world with her mortal husband, and raise her children as mortals too. Gwen seemingly can’t wait for her kids’ 13th Halloweens to have come and gone, so that they can lose their witch powers forever and never have to think about magic. However, Aggie doesn’t want to let that happen so this has created ongoing tension between the two. It is quite selfish for Gwen not to allow her children even the option to train as witches, with Aggie being quite happy to take on the job of training them if Gwen does not want to do it. Gwen can still live in the mortal world if she chooses to, but I can understand that Gwen thought she was doing the right thing, finding that a life as a mortal is safer than a life as a witch, which turns out to be accurate given what happened in Halloweentown with Kalabar! Gwen means well, but when she sees just how much magic and becoming a witch means to Marnie, and just how good she is at it, having found a way to defeat Kalabar mostly on her own, she admits that it has been unfair to not allow Marnie to train as a witch, and even decides that she will take responsibility for training, despite her misgivings about magic.
Judith Hoag was cast as Gwen Piper. Prior to her role in Halloweentown, she appeared as Melissa Shaw Elliott in the CBS crime drama Wolf (1989-90) and was cast as April O’Neil in the 1990 film Teenage Mutant Ninja Turtles (1990), this being the first movie based on the comic book characters. Joey Zimmerman was a huge fan of the Teenage Mutant Ninja Turtles, but waited until filming was over to tell Hoag so he could remain professional throughout filming[1].
Kalabar is the initially friendly Mayor of Halloweentown. He welcomes Marnie, Dylan, and Sophie, even doing silly magic tricks to impress Sophie, like making a huge lollipop appear. He seems kind and the biggest concern we have when we first see Kalabar is whether he’s planning on dating their mother Gwen, as he seems to still hold a torch for her after their time growing up together in Halloweentown. However, it all becomes clear that actually Kalabar wants to take over the mortal world, and he wants everyone in Halloweentown to help him do so. So determined is Kalabar, that he is willing to attack children to prevent them from stopping his plan. But he clearly underestimated the Piper children as they manage to defeat him anyway, hopefully forever, so Halloweentown and the mortal world are able to continue co-existing. Strangely, Kalabar’s name appears in the opening credits spelt as “Calabar”, however, most people spell the name with a “K” when referencing the movie and that is also how his name is spelt in the title of the first sequel.
Kalabar was played by Robin Thomas. He had previously been cast as Mark Singleton from 1983 to 1985 in the soap opera Another World (1964-99) and went on to be cast as Paul Kellogg in Season 1 of the NBC series The Mommies (1993-95). More recently, Thomas appeared as Marco Serrano in the series Crazy Ex-Girlfriend (2015-19) and has starred as Graham Winslow in the Mystery 101 Hallmark series of films.
Finally, there are a couple of Halloweentown residents to mention. One is Luke, who the Piper children are warned about early on in the film. Although most residents are becoming mean and horrible and then disappearing, Luke has actually become more handsome, with his warts being removed and his nose being made smaller. But with this new look, Luke’s personality has also changed, and he has started to act egotistical and arrogant. He is in fact an accomplice to Kalabar’s plot, however, when he sees Kalabar attack Aggie, something that he was not told about and does not want to be a part of, he rejects Kalabar and realises he was on the wrong side. From then on, Luke actively helps Marnie to defeat him; by using himself as a distraction so Marnie has time to install the talisman. At the end of the film, we see that with Kalabar gone, Luke’s face has returned to normal, and he has regrets over helping him. He apologises to Marnie and hopes they can be friends in the future, showing that Luke is not a bad guy; he just made some bad choices.
Luke was played by Phillip Van Dyke, who had previously been cast as Ellis Solomon in NBC’s The Home Court (1995-96) prior to his role in Halloweentown. Van Dyke has also done some voice work, such as voicing Young Martin in the direct-to-video sequel The Secret of NIMH 2: Timmy to the Rescue (1998) and Ivan Romanov in Bartok the Magnificent (1999). He was also the voice of Arnold Shortman in Seasons 2 and 3 of the Nickelodeon show Hey Arnold! (1996-2004). He went on to star as Noah Beznick in Nickelodeon’s Noah Knows Best (2000) after Halloweentown.
Then there is Benny the cab driver. Benny is a skeleton who happens to drive a taxi, not strange at all. He is chatty and clearly knows all the goings-on in Halloweentown, such as Luke’s sudden transformation. He makes a lot of jokes which the Piper children don’t always understand. Although Benny is generally a nice guy, he attacks Dylan after coming under the influence of Kalabar, leading to Sophie setting a dog on him to leave them alone. Benny returns at the end of the film, back to normal now Kalabar has gone. Benny’s voice was provided by Rino Romano. Romano has voiced Spider-Man in various video games and the series Spider-Man Unlimited (1999-2001). He also voiced Batman in the series The Batman (2004-08) and was the narrator of the Curious George animated series (2006-22).
MUSIC
Presumably to fit in with the fantastical setting, Halloweentown does not feature any generic pop songs within the movie, unlike many other Disney Channel movies, where these sorts of songs are used for montages, parties, and general background music.
Halloweentown simply relies on its score, composed by Mark Mothersbaugh. Mothersbaugh returned to Disney Channel to compose the music for the first Halloweentown sequel, Halloweentown II: Kalabar’s Revenge (2001), but also worked on the score for the DCOMs Can of Worms (1999) and The Even Stevens Movie (2003). Outside of this, Mothersbaugh has composed music for the Rugrats franchise, including for the original series, and its three theatrically-released movies The Rugrats Movie (1998), Rugrats in Paris: The Movie (2000), and Rugrats Go Wild (2003). He has also worked with Pixar previously, on the music for their series Cars Toons (2008-14) and is set to compose the score for their new movie Hoppers (2026).
The official score for Halloweentown was released digitally for the first time in September 2023, for the movie’s 25th anniversary. This is quite uncommon for Disney Channel to do. If you’re lucky enough to find your favourite DCOM has an official soundtrack, it may only contain one track that is an excerpt of the movie’s score, if any portion of the score appears at all. This shows the popularity and recognisability of Halloweentown’s score
The soundtrack consists of 24 separate tracks, with the most recognisable track being the main Halloweentown theme. After a relatively mysterious opening, the track morphs into a jolly, upbeat tune to match the whimsical nature of Halloweentown. This music is repeated often throughout the movie, including in “Farewell” and “The Town Story”, and the End Credits. I also like “Aggie’s Bus Flies In”, which is another happy tune to match the excitement that Aggie feels visiting her grandchildren on Halloween night. This motif is repeated on the track “Bus Ride”, for when Marnie and Dylan follow Aggie onto the bus back to Halloweentown. The “Halloweentown Book Pt. 1” and “Halloweentown Book Pt. 2” tracks are quite relaxing too, used for when Aggie is telling her grandchildren a “bedtime story”, which is actually a book all about Halloweentown. “Cromwell’s Victory”, when the family overpower Kalabar using their collective powers, is another nice piece of music here. There are some spookier and more fearful inclusions in the score as well, to match the danger that is facing Halloweentown, such as “Cauldron”, and “Dark Theater”.
PRODUCTION
Halloweentown began life as a simple question asked by the stepdaughter of producer Sheri Singer. This question was: where do all the creatures from Halloween go after Halloween night is over? This gave Singer and her husband Steve White the concept for a new movie.
Initially, the two pitched the idea to NBC. NBC liked the original concept. Screenwriter Paul Bernbaum was then brought in to write the movie. Prior to Halloweentown, Bernbaum had created the science-fiction series Deadly Games (1995-96), and written the comedy movies Rent-a-Kid (1995), which starred Leslie Nielsen and Christopher Lloyd, and its sequel Family Plan (1997), which saw Leslie Nielsen return to the lead role. He had also written some episodes in the earlier seasons of the crime drama series 21 Jump Street (1987-91). After seeing the full script, NBC decided that Halloweentown was too young to fit their target audience, despite Bernbaum claiming that parts of it were quite scary. So, the idea was taken to Disney, who also passed on it. At least to begin with. After their first official Disney Channel Original Movie, Under Wraps, a kid-friendly Halloween movie, did well on its premiere in October 1997, Disney decided to move forward with Halloweentown.
Now the film was at Disney, two screenwriters, Jon Cooksey and Ali Matheson, came in to rewrite some parts of the original screenplay to ensure it fit with the younger audience that Disney would be aiming this new movie at. Jon Cooksey and Ali Matheson had previously worked on the original Rugrats (1991-2004) before co-writing Halloweentown, and went on to create the Canadian supernatural drama series The Collector (2004-06) together. There have been some comments over how much of the story was taken from Harry Potter in particular, since both stories are about a teenager finding they are a part of a magical dynasty, and needing training to fulfil their magical potential. They even both have a dark wizard who needs to be stopped by this young witch or wizard. The first Harry Potter novel, Harry Potter and the Philosopher’s Stone, was published in June 1997 in the UK, however, it did not reach the US until September 1998, under the title Harry Potter and the Sorcerer’s Stone, so it is unlikely that elements of Harry Potter were “stolen” by Disney; it is likely just a coincidence that these similarities exist, being found after Harry Potter became a success[2].
There was going to be a different ending to Halloweentown. Instead of Marnie putting the talisman into the town’s jack-o’-lantern, she was going to have to place the talisman in the middle of the forest where she would age with every step she took. Perhaps this ending was a bit too dark so that is why it was changed, but work had begun on this ending, with moulds of Kimberly J. Brown’s head being taken for the aging process. These were obviously not used, so Brown ending up taken one of her heads as a memento from set!
Duwayne Dunham was brought in to be the director of Halloweentown. Brink! (1998) was the first Disney Channel Original Movie to go into production, and Dunham had expected to be offered that, but was instead tasked with making Halloweentown. Halloweentown was the second DCOM to go into production, even though it became the fourth DCOM ever released. Dunham went on to direct numerous other Disney Channel movies, including The Thirteenth Year (1999), Double Teamed (2002), Tiger Cruise (2004), and Now You See It…. (2005). He also directed and edited some episodes of the original Twin Peaks (1990-91) as well as directing episodes of Twin Peaks: The Return (2017). Dunham won a Primetime Emmy award for Outstanding Single-Camera Picture Editing for a Drama Series for his work on the original Twin Peaks.
The budget for Halloweentown was reportedly cut from around $20-30 million to just $4 million, meaning that tough decisions had to be made to keep within budget. Remember, Disney Channel Original Movies back in the late 1990s and early 2000s were not the same movies that we have been watching since High School Musical and beyond. For example, special effects had to be used sparely, which isn’t easy when the film is all about magic, and the shoot only lasted around 24 days, and was filmed during a particularly hot summer in Oregon in July 1998. It was said that the extras were passing out from the heat in their hot monster costumes, and Debbie Reynolds apparently struggled in her thick velvet robe! The most expensive part of filming Halloweentown was Benny the cab driver because he was a real animatronic, with Rino Romano dubbing in Benny’s lines after filming.
A couple of other movie facts are that Kimberly J. Brown was actually holding a hair dryer with real flames coming out of it during the scene in the hairdressers, where they need hair from the werewolf, and that the Halloweentown story book that Aggie reads to the children early on in the movie was created for real as a fully finished and illustrated book, although only a few copies were made, solely for the shoot[3].
Although you might associate somewhere like Salem with being a filming location for a movie all about witches, like Disney’s Hocus Pocus (1993), production actually chose the site of St. Helens in Oregon, partly because it was mostly a ghost town after the Mount St. Helens volcano eruption in 1980. The crew felt it would be fun to create the town of Halloweentown right there, and the locals were said to be very happy to have them there[4]. Some specific locations include Plaza Square, home to the Halloweentown square and the huge jack-o’-lantern, and the Halloweentown movie theatre is on South 1st Street[5]. The town of Scappoose, Oregon was the location of the suburban area where the Piper family live.
RECEPTION
Halloweentown first premiered on the US Disney Channel on 17th October 1998. It brought in around 3.4 million viewers on its premiere, which doesn’t sound like much, but this was at the start of the Disney Channel Original Movie, with many premieres not even having any viewership information. DCOMs were just getting started[6].
It has been watched and loved by Disney Channel viewers throughout the 2000s though, and is a classic DCOM to watch over the Halloween season. It has many loyal fans, and much more positive reviews than negative ones, with many enjoying the characters and the casting choices, particularly that of Debbie Reynolds.
However, Halloweentown has not avoided all criticism. Some say the film is too silly and cheesy for most older children to enjoy and that it looks a bit cheap. I feel that it does look quite low-budget but that’s because it was. DCOMs back then aren’t what they are now. Others said the plot was basically just taking portions of other stories, such as Harry Potter, The Nightmare Before Christmas (1993) and Hocus Pocus. There are also comments about the story lacking much content or excitement, although it is admitted that this first movie was probably laying a foundation for further potential movies. Many of the negative comments also seem to be from people who found Halloweentown much later in life, and much later than its release date, with some of those thinking that you need the childhood nostalgia to really enjoy them, which I can agree with.
There is also a potential plot hole that if Marnie is already 13, then this would’ve been her 14th Halloween, not her 13th, but others have come back by saying that Marnie might be 12, but soon to be 13, so she is just saying she’s 13, because she basically is. I can’t say I noticed that, but I guess it makes sense! Another question is around Gwen and her husband’s first meeting, with many wondering if Gwen had to reunite with him the following Halloween, since the portal between Halloweentown and the mortal world is only open on Halloween, or did she stay in the mortal world from that night on[7]? I would’ve liked to have seen more about this, but it’s just a lack of a backstory and doesn’t change the film’s plot.
Halloweentown was not nominated for any major awards, however, two of its young cast were nominated for their performances. Kimberly J. Brown was nominated in the category of Best Performance in a TV Movie/Pilot/Mini-Series, or Series: Leading Young Actress at the Young Artist Awards, and Phillip Van Dyke was nominated for a YoungStar Award for Best Young Actor in a Mini-Series/Made for TV Film.
LEGACY
As most viewers of Halloweentown know, this was just the first in a series of four movies. The first sequel Halloweentown II: Kalabar’s Revenge came to Disney Channel in 2001.
Outside of that, Halloweentown has been remembered in a celebration held in the town of St. Helens over the Halloween season. This event is called Spirit of Halloweentown, and usually runs from the last weekend in September to 31st October.
Spirit of Halloweentown pays homage to the 1998 DCOM, with decorations filling up the town, taking around two weeks to set up, including a fiberglass jack-o’-lantern taking pride of place in the Plaza Square, just like the one in the movie. The event includes a haunted house, a hay maze, and a train ride taking riders on a tour of filming locations.
The first Spirit of Halloweentown parade was organised in 1998 to celebrate the movie’s release, and was later revived a few years later, eventually morphing into the event it has become today. Many special guests come for the event, with Phillip Van Dyke, who played Luke, coming to St. Helens for the first weekend in October in 2025, and Kimberly J. Brown, Emily Roeske, and Joey Zimmerman, who played Marnie, Sophie, and Dylan, came the weekend before. Kimberly J. Brown was also joined by husband Daniel Kountz who appears in Halloweentown II: Kalabar’s Revenge[8].
The Spirit of Halloweentown event first came to the attention of the general public when Kimberly J. Brown made an appearance there back in 2015. She returned again in 2016, and for 2017, she was joined by the rest of the cast that make up the Piper family in order to dedicate a monument to honour Debbie Reynolds after her death[9].
Halloweentown celebrated its 25th anniversary in 2023 and in the town of St. Helens, that did not go unnoticed during the Halloween season, with the whole weekend of 21st to 22nd October 2023 at Spirit of Halloweentown being dedicated to the movie. The teen vampire romance film Twilight (2008) was also partially filmed at St Helens. 2023 happened to be the 15th anniversary of that movie, so Twilight was also celebrated over one weekend[10].
Alongside that, the “official Disney fan club” D23 released a 25th anniversary pin for Halloweentown in 2023, of the Halloweentown pumpkin, exclusively for D23 Gold members. D23 also set up a special screening of Halloweentown at St. Helens on 21st October 2023. This was a ticketed event, including all-day access to the Spirit of Halloweentown event.
The short-form Disney animated series Chibi Tiny Tales (2020-present),which features Disney characters animated in the Japanese “chibi” animation style, released an episode called Halloweentown: As Told by Chibi in 2020 whereby the events of the Halloweentown movie were condensed into a roughly one-minute animated short. There were two other Chibi short episodes released involving Halloweentown. One was called Halloweentown: Haircut, also released in October 2020, which saw Marnie going around Halloweentown with Aggie to get her hair cut. Aggie tries to convince Marnie to let the werewolf hairdresser, who appears in the original film, cut her hair. Finally, Halloweentown: First Date Fright, also from October 2020, sees Marnie go on a date with Luke, presumably after the events of Halloweentown since Luke is back to his normal goblin self, where Marnie finds herself unable to eat the strange delicacies of Halloweentown.
FINAL THOUGHTS
Halloweentown will always be watched over the Halloween season, being a family-friendly Halloween movie that can be enjoyed by the majority of people.
It is also one of the first Disney Channel Original Movies ever released, at a time where the channel was trying to figure out just where its original programming was going, so it has an important place in Disney Channel history too.
Although I am not a fan of Halloween, I do still find Halloweentown enjoyable, even if I do not need to watch it and the full series every Halloween. I simply do not have that childhood love for it, or that obsession with Halloween, that would allow me to do that. But the die-hard fans clearly do, and that is why Halloweentown has continued to be praised and remembered years after it first premiered.
REFERENCES
[1] Credit: Jim Korkis, The Vault of Walt 9: Halloween Edition (2020), ‘The Halloweentown Saga (1998-2006)’, pp. 85-101.
[2] Credit: Jim Korkis, The Vault of Walt 9: Halloween Edition (2020), ‘The Halloweentown Saga (1998-2006)’, pp. 85-101.
[3] Credit: Emily Leschhorn, ’20 Wild Details Behind The Making Of Halloweentown’, ScreenRant.com, 14th November 2022.
[4] Credit: Tierney Bricker, ‘These 15 Secrets About Halloweentown Are Not Vastly Overrated’, EOnline.com, 12th October 2019.
[5] Credit: Kate Bove, ‘Where Is Halloweentown In Oregon?’, ScreenRant.com, 29th September 2023.
[6] Credit: Denise Martin, ‘Disney bewitches young aud’, Variety.com, 23rd October 2006.
[7] Credit: Lindsay Press, ’10 Things That Make No Sense About The Halloweentown Franchise’, ScreenRant.com, 10th October 2022.
[8] Credit: Samantha Swindler, ‘How this small Oregon town transforms into ‘Halloweentown’ each fall’, OregonLive.com, 20th September 2025.
[9] Credit: Kristi Turnquist, ‘‘Halloweentown’: 9 reasons why the TV movie is still magical’, OregonLive.com, 29th September 2017.
[10] Credit: St Helens, ‘Spirit of Halloweentown Celebrates 25th Filming Anniversary’, StHelensOregon.gov, 21st August 2023.